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Site Statistics:
2005 Total Page Impressions: 82,950,568
2005 Total Ad Impressions: 246 million
2005 Average Page Impressions/month: 6.8 million
2005 Total Users: 12,500,100
2005 Total Unique Users: 5,044,423
2005 Average Monthly Unique Users: 503,703

Gender Demos:
Female: 80%
Male: 20%

Age Demos:
0-15: 3%
16-25: 10%
26-44: 43%
45 and higher: 44%

Income Demos:
$25k or less: 13%
$26k - $50k: 35%
$51k - $75k: 26%
$76k - $100k: 16%
$101k or higher: 10%

Discipline Demos:
Pleasure/Trail/Recreation: 69%
Western Competitive: 16%
English Competitive: 15%

* Compiled on March, 2006 based on Analog Stats, Open Ad Stream Statistical reporting and monthly individual user surveys at a rate of no less than 900 samples per month.

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