a PDF
of this information.
 Technical Specifications ...
Thank you for choosing to advertise
with HorseCity.com.
Please note, recent research
from Macromedia stated that web users are 90%
more likely to click on a banner ad with one frame
or less. Of those 90%... 75% said they are lured
to click by an offer or the words "click here!"
or "click now". Less is more in the online advertising
business.
Please follow the guidelines below for ad specifications
to help us ensure that your campaign begins on
schedule. Normally, creative must be received
at least 5 business days before scheduled start
date. In the case of Rich Media, creative must
be received 10 days prior to the start date.
We will accept ads in most formats, including
GIF, JPEG, animated GIF, Flash, and Shockwave.
3rd party ads will be accepted when served from
acceptable systems. All jpg or gif banners, created
by HorseCity.com, will be three frames or less
with a maximum file size of 25k.
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