Troxel Unveils Revolutionary New Western Hat Helmet

Innovative System Combines Certified Protection with Western Riding Style

San Diego, CA - March 13, 2008 - Troxel LLC, the worldwide leader in ASTM / SEI certified equestrian helmets, has introduced the Western Hat Helmet, bringing a new era of safety to Western riding. A major breakthrough in helmet technology, the Western Hat Helmet integrates certified protection into a classic, creased-brim Western hat.

Troxel conceived the Western Hat Helmet to meet the needs of the rapidly changing Western riding industry, where helmets are starting to establish a strong presence. The bull-riding industry in particular has started to mandate the use of protective helmets in order to compete. Among Western riders, the demand grew for a hat/helmet that provides protection without sacrificing Western tradition.

"An overwhelming number of riders asked us to create a product that combines the traditional Western hat with a certified helmet," said Shay Joaquin, CEO of Troxel. "This product represents the next evolution of safety technology in Western riding, and we are proud to do our part to encourage helmet use in the Western market."

Available in hat sizes 6 1/2 - 7 1/8, the Western Hat Helmet features Troxel's advanced fit technologies, including an internal Flip-Fold(tm) Fit System that allows personalized adjustment within each head size, and a leather retention system that secures a comfortable fit. The exterior black hat, made from 2X wool felt, features a 4" shapeable brim, and a 3/8" felt hat band. The Hat Helmet weighs only 14.6 ounces.

Available in April from select retailers and catalogs at an MSRP of $119.95, the Western Hat Helmet is the latest addition to Troxel's line of Western helmets, which includes the Western-detailed Cheyenne ($149.95) and rugged all-trails Sierra (MSRP: $119.95). Visit Troxel's website at www.troxelhelmets.com for more information.